Which Way Are Traders Betting This Stock Will Go: GNC Holdings, Inc. (NYSE:GNC)? A Look at the Shorts

According to the latest stock data, investors are looking at GNC Holdings, Inc. (NYSE:GNC)’s short data and trying to figure out market sentiment on which way the market thinks the stock is moving. The firm has 26.85% of total shares float short, yielding a short ratio of 10.49.

Investors may be wondering how to tackle the markets at current levels. Many investors may feel like they have missed out on the markets getting to where they are today. It may be a case of missed trades or being too cautious, but a stellar forward thinking strategy may be just what is needed to get back on track. Studying various sectors may help provide some insight on where to go from here. Investors may become very familiar and comfortable with a certain sector, and they may be completely missing out on opportunities from other fast growing sectors. Investors may also need to take a long-term approach which may include creating a diversified portfolio that takes many different factors into consideration. With the enormous amount of uncertainty that follows the global investing world on a daily basis, it may be helpful for investors to be able to keep their emotions in check. Studying the hard data may prove to be very useful when trying to separate truth from fiction in the equity markets.

When investors engage in short selling or “shorting a stock”, they actually borrow shares from an existing owner, sell the borrowed shares at market price, and take the cash.  The short sellers then promise to replace the stock in the future and makes dividend payments out of their own pockets to cover the dividend income that is no longer exists on the original, now borrowed and sold, shares.

They hope that the stock price will fall or that the company will fail and go bankrupt, leading the equity holders to ruin.  The short sellers will then buy the stock back at a much lower price and replace the borrowed shares, pocketing the difference. 

Let’s take a look at how the stock has been performing recently.  Over the past twelve months, GNC Holdings, Inc. (NYSE:GNC)’s stock was 14.36%.  Over the last week of the month, it was 5.76%, 41.61% over the last quarter, and  25.22% for the past six months. 

Over the past 50 days, GNC Holdings, Inc. stock’s -9.25% off of the high and 55.72% removed from the low.  Their 52-Week High and Low are noted here.  -39.06% away from the high and 55.72% from the low. 

The consensus analysts recommendation at this point stands at 2.80 on GNC Holdings, Inc. (NYSE:GNC).  This is based on a 1-5 scale where 1 indicates a Strong Buy and 5 a Strong Sell. The same analysts are predicting that the company shares will trade to $4.33 within the next 12-18 months. 

When it comes to equity investing, being too confident may be just as detrimental as not being confident enough. Many investors may think they are making all the right moves when the markets are riding high. This may be the case, but sometimes it might be good fortune. Finding confidence to make trades in down market environments may make the difference between a good portfolio and a great portfolio. It can also be quite easy to confuse skill with a long-term bull market. Many bad decisions may still get rewarded when the market keeps heading higher. On the other end of the spectrum, having too much self-doubt may leave an investor with way too many what ifs. Managing confidence in the markets may play a pivotal role when making tough investing decisions. Finding that perfect balance between the needed gusto and the correct amount of caution may help ease the burden moving forward in the equity market.

Disclaimer: The views, opinions, and information expressed in this article are those of the authors and do not necessarily reflect the official policy or position of any company stakeholders, financial professionals, or analysts. Examples of analysis performed within this article are only examples. They should not be utilized to make stock portfolio or financial decisions as they are based only on limited and open source information. Assumptions made within the analysis are not reflective of the position of any analysts or financial professionals.